Friday, April 13, 2012

"Uncorking the Muse"

Wait a minute. I "test" this all the time.
That alcohol provides a benefit to creative processes has long been assumed by popular culture, but to date has not been tested. The current experiment tested the effects of moderate alcohol intoxication on a common creative problem solving task, the Remote Associates Test (RAT). Individuals were brought to a blood alcohol content of approximately .075, and, after reaching peak intoxication, completed a battery of RAT items. Intoxicated individuals solved more RAT items, in less time, and were more likely to perceive their solutions as the result of a sudden insight. Results are interpreted from an attentional control perspective.

Abstract from: Uncorking the muse: Alcohol intoxication facilitates creative problem solving. Consciousness and Cognition, Volume 21, Issue 1, March 2012, pages 487-493. Andrew F. Jarosz, Gregory J.H. Colflesh, Jennifer Wiley


Still alive.

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